Neuromarketing: The Science of Consumer Decisions

German wines outsold French wines when German music was played French wines outsold German wines when French music was played Shoppers said the music influenced their wine selections All of the above

Coca-Cola underestimated the emotional connection people had with the original Coke Coca-Cola did not do enough market research before launching New Coke New Coke tasted worse than the original Coke Pepsi's marketing campaign was more effective

The emotional, memory, and thinking parts of the brain became more active when drinking Coke compared to Pepsi The brain showed no difference in activity when drinking Coke vs. Pepsi The brain scan study contradicted the results of the Pepsi Challenge The study found that people preferred Pepsi over Coke when they knew what they were drinking

True

False

Traditional marketing often fails to pay attention to consumers' unconscious emotional experiences Neuromarketing can help businesses create better customer experiences and increase revenue Neuromarketing can help reduce the high failure rate of new products All of the above

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False

Google testing different shades of blue for ad links to increase clicks Amazon speeding up their website to increase sales Both of the above Neither of the above

Our decisions are made entirely consciously based on facts and logic Our decisions are influenced by both conscious and unconscious factors, including emotions and intuition Our decisions are completely random and not influenced by any factors Our decisions are solely influenced by external marketing and advertising